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Rolex GMT-Master II “Pepsi” – Ref. 16710 — Case #0034
Price: $14,000 Condition: Very Good (preowned) Scope of Delivery: Original box only (no papers) Location: United States Case Size: 40mm Movement: Automatic (Rolex Caliber 3185) Dial: Black Bezel: Red/Blue “Pepsi” aluminum insert Bracelet: Stainless steel Oyster Reference Number: 16710 Listing Code: BST-0034-16710 Character Case #0034 presents one of the most recognizable travel watches in history — the Rolex GMT-Master II “Pepsi.” Produced during the final years of aluminum bezel GMTs, this reference 16710 carries the red/blue insert that has been synonymous with jet-age adventure since the 1950s. With a slimmer case profile and lighter wrist feel than the modern ceramic versions, it captures the essence of the original GMT tool watch. Celebrity Provenance The Pepsi GMT has been spotted on the wrists of Tom Selleck, Marlon Brando (in GMT form), and even modern tastemakers like Daniel Craig off-duty. It’s a cultural icon — from NASA astronauts to international style leaders — that has transcended its role as a pilot’s tool to become one of the most coveted Rolex references in the collector world. Story This example represents the last chapter before Rolex transitioned to the Super Case and ceramic bezel in the GMT line. Its aluminum insert retains the vivid color that gives the “Pepsi” its name, while the Oyster case houses the trusted Caliber 3185 movement. For those who value the heritage of Rolex sports models, the 16710 is the sweet spot: modern enough for daily wear, vintage enough to carry a sense of history, and still true to the original design ethos. Specifications Case: 40mm stainless steel with polished and brushed finishes Bezel: Bidirectional aluminum insert in red/blue “Pepsi” configuration Dial: Black with luminous hour markers Movement: Rolex Caliber 3185, automatic GMT function Crystal: Sapphire Water Resistance: 100m Bracelet: Stainless steel Oyster bracelet with folding clasp Included in Sale Original Rolex presentation box (no papers) |